🏙️ iSTOP — Urban Retail

🏙️ iSTOP — Urban Retail & Smart Transit Visual Design 🚀

👋 About the Project iSTOP is an innovative urban project based in Astana, Kazakhstan, that integrates retail stores, quick-service dining, and essential city services directly into public transit stops. The concept focuses on daily urban convenience, allowing commuters to grab essentials or access services seamlessly along their daily routes.

🛠️ My Role & Deliverables In 2023, I collaborated with iSTOP to shape their digital visual presence and social media identity:

🎨 Social Media & Marketing Design: Developed high-impact promotional graphics, social media templates, and marketing collateral aligned with the brand's fast-paced, urban identity.

⚡ Urban Brand Communication: Crafted modern, dynamic visual assets designed to capture the energy of city life and clearly communicate complex retail location offerings to commuters.

💡 Key Focus

Maintained a clean, energetic, and modern aesthetic tailored for a modern metropolitan audience in Kazakhstan.

Created intuitive visual content that effectively highlighted the convenience and accessibility of iSTOP locations.

🛠️ Services Provided: Graphic Design, Social Media Design, Visual Identity, Marketing Collateral

🏢 Client / Partner: iSTOP (Astana, Kazakhstan)

💻 Tools Used: Adobe Photoshop, Illustrator, Figma

📍 Location: Tashkent, Uzbekistan

🗓️ Year: 2023