Building Consistent experience on Angi Consumer Mobile App

Angie's List was founded in 1995 and after a merger with a fierce competitor HomeStars in 2017 was rebranded to Angi, becoming the world's largest home services marketplace in revenue and service provider network. Angi has been evolved various times since its founding and after the acquisition of Handy in 2018 evolved from Marketplace matching to Marketplace Transacting model.

During the pandemic, Angi started an internal initiative to combine experiences of all of its subsidiaries like HomeAdvisor and Handy. Experiences were first combined on desktop and mobile web. I was brought on board to fix the feature between the web and the mobile app.

I lead the team responsible for implementing the "Combined Match" experience.

Prior to this, consumers could land on 20+ different experiences on the app leading to a lack of understanding of what to expect next after submitting their information.

Goal

Present all experiences on a singular results page with Handy and HFLC as pros on both iOS and Android app.

KPI's

Increase Grev / SR ← Northstar metric

% Consumers taking action

Accepts / SR

Bookings / SR

Win Rate

Took a long-term approach to designing a multi-experience solution

Making use of 1 match type for all experiences

Extra matching experience data is stored in the database for each SR

Matching experience availability drives filtering logic for combined-match

Reusable front-end components