FSK Group is a top-3 company in Russia’s mass housing market, according to Forbes. The company’s website receives over 1 million monthly visitors.

I was responsible for designing the apartment search experience, one of the platform’s key pages where users discover, compare, and select apartments. The goal was to create a unified search system with filters and apartment cards that combines listings from multiple residential projects in a single interface, making the discovery process faster and more convenient.

The project went through several design iterations shaped by competitor research, team feedback, analytics, and evolving business requirements. I started by analyzing competitors and identifying key patterns and features for a universal apartment search experience.

As the project evolved, I refined the interface, redesigned the filtering system based on user behavior data, simplified apartment cards for better readability, and introduced project discovery alongside apartment search. In the final iteration, the interface was aligned with business priorities by adding new filters, improving plan visibility, simplifying technical implementation, and preparing the final designs for development.

In addition to the search experience, I redesigned the apartment page, one of the platform’s main conversion points where users explore apartment details and submit purchase inquiries.

Business goal: increase conversion by improving the page structure, visual hierarchy, and overall usability.

The page went through multiple iterations shaped by business feedback and evolving requirements. I refined the structure, reworked CTA priorities, simplified promotional sections, improved apartment view tabs, and designed additional interaction flows such as payment options and apartment customization. The final designs were approved by the business and prepared for development.

As part of the redesign, I completely reworked the map experience by updating the color palette, redesigning map pins, and improving informational overlays. This made the maps more visually clear and easier to navigate.