Product Doesn’t Feel Intuitive “Our product doesn’t feel Usa...

Product Doesn’t Feel Intuitive “Our product doesn’t feel Usable… but we don’t know why.” When your app’s flow doesn’t match how users expect to complete a task, it feels frustrating dealing with edge cases, even if it's beautifully designed. Example from a recent project: I designed an emergency alert app for citizens in Congo, where literacy levels are varied and people are often under distress when using the app. That meant I couldn’t rely on complex language or traditional UI patterns.

I had to think beyond the screen and step into the mental state of someone in panic.