When it comes to personal development and self-help, authenticity is the key to success. While strategies, tactics, and marketing techniques are undoubtedly important, they all fall short without a genuine, heartfelt approach. We have all felt what it’s like to come across a brand, read an article, or just speak to someone and feel that it’s not genuine. We’ll explore the concept of “leading with your heart” when building and branding a personal development business. Not only will this approach resonate with your audience, but it will also help you establish trust, credibility, and long-term success in this competitive industry.