To address the issue of users struggling to navigate the website and feeling overwhelmed by choices, Imyuni streamline the user interface by organizing products into clear categories and implementing intuitive navigation menus. Reduce decision fatigue by prominently featuring recommended or popular products, and limit the number of options presented at each step of the browsing process. Additionally, incorporate user-friendly features such as filters and search functionality to help users quickly find what they're looking for. Including testimonial and unique selling proposition (USP) sections throughout the website can build trust and guide users towards the checkout process, ultimately improving the overall user experience and conversion rates.