🛍️ Imyuni | E-commerce Website Design

Jimuel C. "Shoplab.cc"

Visual Designer
Web Designer
UI Designer
Figma
ABOUT
Imyuni is a clothing shopping website. Designed to be both responsive and user-friendly, ensuring a seamless browsing experience across all devices. with a visually appealing layout optimized for both desktop and mobile.
PROBLEM
Users struggled to navigate the website, and it takes them too long to decide what they want to click on because of too many choices. Having this kind of problem makes users close the website, especially when not including the testimonial and USP sections, which would otherwise encourage them to go through the checkout process.
SOLUTION
To address the issue of users struggling to navigate the website and feeling overwhelmed by choices, Imyuni streamline the user interface by organizing products into clear categories and implementing intuitive navigation menus. Reduce decision fatigue by prominently featuring recommended or popular products, and limit the number of options presented at each step of the browsing process. Additionally, incorporate user-friendly features such as filters and search functionality to help users quickly find what they're looking for. Including testimonial and unique selling proposition (USP) sections throughout the website can build trust and guide users towards the checkout process, ultimately improving the overall user experience and conversion rates.
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