HarjiHomes Brand Building and Digital Marketing

Case Study Portfolio Google Ads, Meta Ads, LinkedIn Ads & Pay-Per-Call campaigns across Real Estate, Home Services, Healthcare & Astrology brands

8 Campaigns

6 Industries

$300K+ Ad Spend Managed

2,900+ Leads Generated

Digital Marketing & Performance Advertising Specialist 2026

Contents Eight campaigns — strategy, execution & measurable results

01 PPC / CALL TRACKING

Pay-Per-Call Lead Generation Call tracking & routing across publisher traffic

P.03

02 GOOGLE ADS

HVAC Call Campaign Google Ads — emergency repair call-only ads

P.09

03 GOOGLE ADS

Dental Lead Generation Google Ads — high-intent search & call ads

P.12

04 META ADS

HarjiHomes Real Estate Meta Ads — premium new-home carousel campaign

P.15

05 META ADS

Annie — Astrology Brand Meta Ads — emotion-led creative scaling

P.19

06 LINKEDIN ADS

LinkedIn Lead Generation Precision targeting for a training organization

P.28

07 BRANDING

HarjiHomes Brand Building End-to-end brand, web & marketing ecosystem

P.38

08 PRESENTATION

HarjiHomes — Full Case Study Complete client presentation deck

P.54

Case Study Portfolio • Prepared by Amrita Singh

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PPC / CALL TRACKING

Pay-Per-Call Lead Generation & Call Tracking Flobase — VoIP call tracking & routing platform

Managed the full pay-per-call funnel from inbound publisher traffic through to qualified, connected calls — tracking every call by source, campaign and outcome to move optimization beyond clicks and impressions toward qualified calls, cost per qualified call and profitability.

241 Total Calls

195 Connected Calls

89 Qualified Calls

Flobase: VoIP Call Tracking & Routing Platform

Pay-Per-Call Lead Generation & Call Tracking

I used Flobase as the central platform for managing and optimizing pay-per-call lead generation campaigns. Rather than relying on spreadsheets or disconnected tracking tools, I used the platform to monitor the complete journey from inbound lead generation to connected and qualified calls.

How I Used It

● Generated inbound calls through pay-per-call advertising campaigns and publisher traffic. ● Used Flobase to track every incoming call and its source, campaign, agent, and outcome. ● Monitored total calls, connected calls, qualified calls, missed calls, rejected calls,

and sales in real time. ● Used call duration, disposition, and qualification data to identify which calls met buyer

qualification criteria. ● Tracked qualified calls separately from unqualified or rejected calls to evaluate actual lead

quality rather than focusing only on call volume. ● Used Retreaver and Twilio call tracking data to attribute calls back to their campaigns

and traffic sources. ● Monitored agent availability and connected-call performance to understand where leads

were successfully being handled. ● Analyzed call outcomes and qualification rates to identify stronger traffic sources and

optimize campaign performance. ● Used publisher and campaign-level data to understand which sources were generating

calls that actually connected and qualified. ● Tracked revenue, publisher payouts, and call-related costs to evaluate the profitability of

the campaigns.

Performance Tracking

The platform gave me visibility across the full pay-per-call funnel:

Traffic → Inbound Calls → Connected Calls → Qualified Calls → Revenue

This allowed me to move beyond vanity metrics such as clicks and impressions and focus on the metrics that mattered most: qualified calls, cost per qualified call, call quality, conversion rate, revenue, and profitability.

Example of Campaign Visibility

In one reporting window, the platform showed: Flobase: VoIP Call Tracking & Routing Platform

● 241 total calls ● 195 connected calls ● 89 qualified calls ● $3,375 revenue ● $2,453 publisher payout

This helped me evaluate not just how much traffic a campaign generated, but how much of that traffic translated into real, qualified call opportunities and revenue.

My Role

I used Flobase as a performance marketing and call-tracking system to generate, monitor, qualify, and analyze inbound leads, using call-level data to make better decisions around traffic sources, campaign performance, lead quality, and ROI.

Price range

$2500-$5000

Project duration

3-6 months

Industries

Financial & Business Services

Flobase: VoIP Call Tracking & Routing Platform

Flobase: VoIP Call Tracking & Routing Platform

Flobase: VoIP Call Tracking & Routing Platform

Flobase: VoIP Call Tracking & Routing Platform

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GOOGLE ADS

HVAC Call Campaign Call-only ads for emergency HVAC repair services

Built a high-intent, call-only Google Ads campaign targeting urgent HVAC search terms, with manual bidding for peak-time placement, localized targeting and full call tracking to maximize booked appointments and return on ad spend.

+40% Call Volume

Top Peak-Time Placement

High Lead Quality

From: June 2026

Hvac Call campaign - Google Ads Client: HVAC service provider aiming to increase phone calls for emergency repairs.

Goals: Get more calls from customers needing HVAC services.

Improve the quality of leads.

Maximize return on ad spend.

Challenges: High competition leading to expensive clicks.

Ensuring ads appeared at the top for urgent searches.

Accurately tracking and optimizing calls from the ads.

Strategy: Targeted high-intent keywords like "emergency HVAC repair."

Created ad copy that highlighted 24/7 availability and free estimates.

Used manual bidding to ensure top placement during peak times.

Tracked calls to monitor ad performance and made adjustments as needed.

Focused ads on specific local areas.

Results: 40% increase in call volume.

Better quality leads that led to more booked appointments.

High ROI with efficient ad spend.

Conclusion: The Call-Only Ads campaign successfully boosted calls and improved lead quality, helping the client achieve their goals even in a competitive market.

Price range

$100- $200

Project duration

1-4 months

Industries

Construction

HVAC Call campaign - Google Ads

HVAC Call campaign - Google Ads

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GOOGLE ADS

Dental Lead Generation Search & call ads for a U.S. dental clinic

Managed and optimized a Google Ads program combining high-intent keyword targeting, call ads, conversion tracking and landing-page optimization to grow patient bookings while lowering acquisition cost.

$274K+ Ad Spend Managed

2,200+ Bookings Generated

~$39 Cost / Booking

Google Ads Specialist (Dental Lead Generation)

I managed and optimized a Google Ads campaign for a dental clinic in the USA.

I increased the clinic's patient bookings using high-intent keyword targeting, call ads, conversion tracking and landing page optimization.

Key Responsibilities:

● Search Ads and Call Ads campaign setup and optimization

● High-intent keyword research and budget optimization

● Conversion tracking setup (Calls, Forms, Bookings)

● Landing page performance improvement

● Regular campaign monitoring and scaling

Key Results:

● $274K+ ad spend managed

● 2,200+ bookings/leads generated

● Cost per booking reduced to ~$39

● Increased phone calls and appointment quality

Tools: Google Tag Manager, GA4, Call Tracking, Landing Page Optimization

Price range

$2500-$5000

Project duration

6+ months

Industries

Animals & Pets

Google Ads campaign performance and lead-generation work

Google Ads Specialist (Dental Lead Generation)

Google Ads Specialist (Dental Lead Generation)

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META ADS

HarjiHomes Real Estate Premium lead generation — Caledon East, Ontario

Launched a premium carousel and static creative campaign with Meta Instant Forms to generate qualified homeowner and buyer enquiries for new homes in Caledon East, while holding cost per lead well under industry benchmarks.

35 Meta Leads

CA$13.19 Average CPL

3.5% Average CTR

HarjiHomes Meta Ads Case Study Premium Real Estate Lead Generation Campaign | Ontario, Canada

About HarjiHomes HarjiHomes is a Canada-based real estate brand focused on helping buyers and sellers navigate the Ontario housing market. This Meta Ads campaign promoted new homes in Caledon East using premium creatives and Instant Forms to generate qualified leads.

Campaign Goal Generate high-quality homeowner and buyer enquiries while maintaining a competitive Cost Per Lead (CPL) through Meta Lead Ads.

Creative Assets

Carousel Creatives (Slides 1–4)

Static Ad Creative

HarjiHomes Meta Ads Case Study Premium Real Estate Lead Generation Campaign | Ontario, Canada

Challenges ● High competition in Ontario's real estate market. ● Need to attract qualified prospects with a limited advertising budget. ● Balancing lead quality while keeping acquisition costs low.

Strategies Implemented ● Developed premium carousel storytelling showcasing pricing, lifestyle and home features. ● Created supporting static creatives for broader reach. ● Used Meta Instant Forms to reduce friction. ● Continuously optimized creatives and delivery based on engagement. ● Focused messaging on VIP pricing, floor plans and urgency.

Campaign KPIs Metric Result Amount Spent CA$461.70 Views 36,623 Unique Viewers 14,868 Meta Leads 35 Average CTR 3.5% Average CPL CA$13.19

Results & Insights • Generated 35 Meta leads with only CA$461.70 in ad spend. • Achieved an average CPL of CA$13.19. • Delivered an average CTR of approximately 3.5%, indicating strong creative engagement.

HarjiHomes Meta Ads Case Study Premium Real Estate Lead Generation Campaign | Ontario, Canada

• Reached over 36K views and nearly 15K unique viewers.

Industry Benchmark A CPL of CA$13.19 is highly competitive for Meta real estate lead generation. Many campaigns in this sector commonly see CPLs in the CA$15–50+ range depending on targeting, market competition and lead quality.

Conclusion The combination of premium creatives, optimized audience targeting and Meta Instant Forms enabled HarjiHomes to generate qualified leads efficiently while maintaining excellent advertising efficiency.

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META ADS

Annie — Astrology & Compatibility Brand Emotion-led creative strategy across Facebook & Instagram

Rebuilt the creative strategy from generic astrology visuals to emotion-driven relationship storytelling — testing placement-specific formats and stronger CTAs to lift CTR, engagement and ROAS beyond the prior 1.5x benchmark.

₹1,00,000 Monthly Budget

6 Months Campaign Duration

1.5x� ROAS Improved

02 Studio ShodweAd creatives for Anniiee ( Facebook & Instagram)

04September 30, 2028 Studio ShodweHook Banner angle wise ( care protection)

Vertical (Instagram Story / Reel) 📐 1080 × 1920 px

Square (Instagram Post) 📐 1080 × 1080 px

Horizontal (Feed / Ad Banner) 📐 1200 × 628 px

04September 30, 2028 Studio ShodweHook Banner angle wise (Emotional)

Vertical (Instagram Story / Reel) 📐 1080 × 1920 px

Square (Instagram Post) 📐 1080 × 1080 px

Horizontal (Feed / Ad Banner) 📐 1200 × 628 px

04September 30, 2028 Studio ShodweHook Banner angle wise ( fear wrong decision)

Vertical (Instagram Story / Reel) 📐 1080 × 1920 px

Square (Instagram Post) 📐 1080 × 1080 px

Horizontal (Feed / Ad Banner) 📐 1200 × 628 px

07September 30, 2028 Studio ShodweHigh CTA Ad creatives

Case Study: Scaling Meta Ads for Annie (Astrology & Compatibility Brand) Overview Annie is an astrology and relationship compatibility brand focused on generating leads and conversions through Facebook and Instagram advertising. The main goal of the campaign was to improve lead quality, increase engagement, and achieve better ROAS through creative optimization and audience targeting. Campaign Objective

● Increase qualified leads ● Improve CTR and engagement ● Reduce cost per lead (CPL) ● Improve overall ROAS

Monthly Ad Budget ₹1,00,000 Campaign Duration 6 Month Initial Challenge When I started managing the Annie account, the existing creatives were not performing consistently. Although the ads were getting impressions and some clicks, engagement quality and conversions were low. The campaigns lacked emotional depth, urgency, and strong user connection. The initial creatives focused mainly on generic astrology visuals and compatibility reports, which looked informative but did not trigger enough emotional action from users. Because of this:

● CTR was inconsistent ● Lead quality was weak ● CPC started increasing ● ROAS stayed around 1.5x ● Users engaged with ads but didn’t convert effectively

After reviewing campaign performance, I realized the issue was not only audience targeting but also creative psychology and messaging. Strategy & Creative Changes Implemented To improve performance, I completely shifted the creative strategy from “generic astrology ads” to “emotion-driven relationship storytelling.”

Using audience behavior insights, I introduced multiple creative angles instead of relying on one format. The new strategy focused on emotional triggers, relationship anxiety, curiosity, and stronger CTAs. 1. Emotional Hook-Based Creatives One of the best-performing approaches was emotional storytelling creatives. Instead of directly selling compatibility reports, the creatives addressed real relationship emotions like:

● Fear of losing someone ● Doubts in relationships ● Emotional attachment ● Need for reassurance

Examples included creatives with hooks like:

● “Commitment Without Regrets” ● “Know Before You Walk Away” ● “Protect Your Loved Ones”

These creatives created stronger emotional engagement and increased user interaction significantly. 2. Multi-Format Creative TestingI tested multiple creative formats for Meta placements including:

● Instagram Reels ● Story ads ● Square feed creatives ● Horizontal feed banners

The creatives were adapted separately for each placement instead of resizing the same design everywhere. This improved platform relevance and helped increase engagement rates across Instagram and Facebook placements. 3. High CTA Optimization The earlier creatives had weak call-to-actions. I redesigned the messaging with stronger action-oriented CTAs such as:

● “Reveal My Score” ● “Check Your Compatibility” ● “Find Out Your Compatibility Now” ● “Reveal My Snapshot”

These CTA-focused creatives created more curiosity and urgency, which helped improve click-through rates. Audience Optimization Along with creative improvements, I also refined audience segmentation.

The audience strategy included: ● Interest-based targeting ● Relationship and astrology-focused audiences ● Engaged users retargeting ● Website visitor retargeting ● Lookalike audiences from lead data

I separated cold, warm, and retargeting audiences into different ad sets to better optimize campaign delivery and budget allocation. Results Achieved After Optimization Within one month of implementing the new creative strategy and audience optimization: Key Improvements:

● CTR improved significantly due to emotional creatives ● Engagement rate increased across Instagram placements ● Cost per lead reduced compared to previous campaigns ● Retargeting campaigns generated higher-quality leads ● ROAS improved beyond the earlier 1.5x performance benchmark

The emotional and fear-based creatives performed better than generic informational creatives because they connected more deeply with user emotions and decision-making behavior. Key Learnings This campaign taught me that in performance marketing, creative psychology is just as important as targeting and bidding. Some major learnings included:

● Emotional storytelling performs better than generic promotions ● Placement-specific creatives improve engagement ● Strong CTAs increase click intent ● Retargeting audiences convert more efficiently ● Multiple creative angles are necessary to avoid ad fatigue ●

Conclusion The Annie campaign was a strong example of how creative strategy can directly impact Meta ads performance. By shifting from generic astrology messaging to emotionally-driven relationship creatives, I was able to improve engagement, lead quality, and overall campaign efficiency within a limited monthly budget. This experience helped me strengthen my understanding of Meta ads optimization, audience psychology, creative testing, and conversion-focused performance marketing.

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LINKEDIN ADS

LinkedIn Lead Generation Precision targeting for a professional training organization

Took a cold-start LinkedIn Ads account through iterative audience research, creative refinement and budget reallocation — moving from zero leads in week one to a data-led, consistently performing lead generation engine.

90 Leads Generated

$20.66 Average CPL

257,971 Total Reach

LinkedIn Lead Generation Case Study

LINKEDIN ADS

Case Study: Driving Fast Results with Precision Targeting and

Optimization Professional Training & Development Organization

$1,859.73 TOTAL SPEND

90 LEADS GENERATED

$20.66 AVERAGE CPL

Campaign period shown in the supplied case-study material: December 12, 2024 – January 10, 2025 (35 days).

EXECUTIVE SUMMARY The campaign was designed to generate high-quality leads through LinkedIn Lead Generation. The account started with no prior advertising experience and required an iterative approach to audience research, creative refinement, budget allocation and performance optimization.

After an initial week with no leads, targeting and creative adjustments produced 56 leads in Week 2. Further audience refinement and budget reallocation improved efficiency, culminating in a final reported week with 17 leads at a $10.90 cost per lead.

Across the reported campaign, the supplied dashboard shows 90 total leads, $1,859.73 in spend, 257,971 reach, a 1.51% engagement rate, $0.60 average CPC and $20.66 average CPL.

1. Client Overview & Campaign Strategy From a cold start to a structured, data-led LinkedIn lead generation campaign.

CLIENT OVERVIEW Client: Professional Training and Development Organization

Industry: Professional Services & Consulting

Objective: Generate high-quality leads through a LinkedIn Lead Generation campaign.

Before the engagement, the organization had no experience running paid advertising.

INITIAL STRATEGY

LinkedIn Lead Generation Case Study

Lead Generation PRIMARY OBJECTIVE

LinkedIn Lead Form

CORE CONVERSION MECHANISM

Website Traffic SUPPORTING CAMPAIGN

Audience Research

PROFESSIONAL SEGMENTS

Creative Testing ITERATIVE REFINEMENT

Budget Reallocation

PERFORMANCE-LED SCALING

OPTIMIZATION FRAMEWORK The campaign followed a weekly optimization loop: launch → collect data → identify stronger professional segments → pause or reduce spend on weaker audiences → refine creative and targeting → reallocate budget → scale the best-performing segments.

This approach shifted the account from an initial zero-lead period to materially stronger lead volume and cost efficiency.

2. Weekly Performance WEEK 1 DECEMBER 4 – DECEMBER 11, 2024

CAMPAIGN FOCUS: INITIAL LAUNCH OF THE LEAD FORM GENERATION CAMPAIGN.

WEEK 1 RESULTS

00 TOTAL LEADS GENERATED

00 AVERAGE COST PER LEAD

11,924 REACH

$270.38 SPEND

0.98% ENGAGEMENT RATE

0.64% AVERAGE CTR

$2.73 AVERAGE CPC

0 LEADS

LinkedIn Lead Generation Case Study

The initial campaign week focused on launching the lead form campaign, researching the target audience, and optimizing ad creatives for LinkedIn. Despite these efforts, no leads were generated, leading to adjustments in targeting and creatives, along with a significant budget increase to improve traction and data collection.

3. Weekly Performance WEEK 2 DECEMBER 12 – DECEMBER 18, 2024

CAMPAIGN FOCUS: OPTIMIZING TARGETING AND REFINING AD CREATIVES.

WEEK 2 RESULTS

56 TOTAL LEADS GENERATED

$19 AVERAGE COST PER LEAD

172,680 REACH

$1,063.98 SPEND

1.35% ENGAGEMENT RATE

0.62% $0.57 56

LinkedIn Lead Generation Case Study

AVERAGE CTR AVERAGE CPC LEADS

During the second week, the campaign gained significant traction, reaching over 170,000 people. We generated 56 leads with a Cost Per Lead (CPL) of $19.00, which is within the acceptable range for LinkedIn. The top-performing professional segments were identified and more budget was focused there.

4. Weekly Performance WEEK 3 DECEMBER 19 – DECEMBER 25, 2024

CAMPAIGN FOCUS: REFINING TARGETING AND REALLOCATING BUDGET.

WEEK 3 RESULTS

08 TOTAL LEADS GENERATED

$26.83 AVERAGE COST PER LEAD

44,523 REACH

$214.62 SPEND

1.20% ENGAGEMENT RATE

LinkedIn Lead Generation Case Study

0.59% AVERAGE CTR

$0.61 AVERAGE CPC

8 LEADS

In Week 3, the focus was improving cost efficiency by pausing underperforming audiences and reallocating budget to the best segments. This optimization resulted in a slight drop in CPL, but lead volume decreased due to the holiday season.

CAMPAIGN FOCUS: FINAL OPTIMIZATION AND SCALING.

WEEK 5 RESULTS

17 TOTAL LEADS GENERATED

$10.90 AVERAGE COST PER LEAD

56,835 REACH

$185.26 SPEND

2.06% ENGAGEMENT RATE

LinkedIn Lead Generation Case Study

0.79% AVERAGE CTR

$0.32 AVERAGE CPC

17 LEADS

The final reported week focused on scaling the campaign while maintaining cost efficiency. We generated 17 new leads at a Cost Per Lead of $10.90, marking the most cost-efficient week of the campaign.

6. Campaign Key Statistics Overall figures reproduced from the supplied LinkedIn campaign dashboard.

90 TOTAL LEADS GENERATED

$20.66 AVERAGE COST PER LEAD

$1,859.73 TOTAL AMOUNT SPENT

1.51% ENGAGEMENT RATE

257,971 TOTAL REACH

$0.60 AVERAGE CPC

0.66% AVERAGE CTR

LinkedIn Lead Generation Case Study

WHAT THE RESULTS DEMONSTRATE 1. The campaign improved materially after the initial learning period. Week 1 generated zero leads; Week 2 generated 56 leads after targeting and creative refinements.

2. Audience quality mattered. The strategy increasingly concentrated spend on the professional segments that demonstrated stronger response.

3. Optimization improved efficiency. The final reported week reached a $10.90 CPL and a $0.32 average CPC.

4. The campaign was managed as an iterative performance system rather than a one-time launch, with decisions driven by weekly delivery and audience-level performance.

7. Conclusion & Strategic Takeaways A structured optimization process turned an unproven LinkedIn campaign into a measurable lead- generation engine.

KEY TAKEAWAYS • Start with a clear conversion objective and a strong lead-form experience.

• Use the first week to collect data rather than judging the campaign too quickly.

• Identify high-performing professional segments and shift budget toward them.

• Continuously test and refine ad creative alongside targeting.

LinkedIn Lead Generation Case Study

• Pause inefficient audiences and reinvest in segments that demonstrate stronger economics.

• Scale only after cost efficiency and lead quality show a repeatable pattern.

FINAL CAMPAIGN SNAPSHOT

90 LEADS

$20.66 AVERAGE CPL

$1,859.73 SPEND

257,971 REACH

1.51% ENGAGEMENT

$0.60 AVERAGE CPC

Note: This document recreates the information visible in the supplied screenshots. The screenshots provided include Weeks 1, 2, 3 and 5; no separate Week 4 performance screenshot was supplied, so no Week 4 figures have been invented.

Key Dimensions of Success

1. Audience Targeting Identified the best-performing professional segments and refined targeting based on campaign data. Budget was progressively reallocated toward audiences that demonstrated stronger engagement and lead-generation potential.

2. Creative Optimization Regularly reviewed ad creatives and paused underperforming variations. Creative refinements helped improve engagement and ensured more of the budget was concentrated on ads with stronger performance.

3. Continuous Monitoring & Adjustments Conducted weekly performance reviews and made timely adjustments to targeting, creatives, and budget allocation. This ongoing optimization contributed to improvements in CTR, engagement rate, CPC, and CPL throughout the campaign.

4. Cost Efficiency Focused on improving the economics of lead generation by reducing inefficient spend and prioritizing stronger- performing segments. The campaign’s CPL improved significantly, reaching $10.90 in the final reported week compared with $19.00 in Week 2.

5. LinkedIn Platform Strategy Although LinkedIn typically carries higher advertising costs than some other platforms, the campaign demonstrated that precise professional targeting and continuous optimization can generate valuable and cost-effective leads.

Overall Success Statement

The campaign’s success was driven by five core factors: audience targeting, creative optimization, continuous monitoring and adjustments, cost efficiency, and a platform-specific LinkedIn strategy. Together, these created a structured optimization process that transformed the campaign from an initial zero-lead period into a scalable lead-generation campaign.

LinkedIn Lead Generation Case Study

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BRANDING & STRATEGY

HarjiHomes Brand Building End-to-end brand, website & marketing ecosystem

Built the Harji Homes brand from the ground up — premium visual identity, two rebuilt websites, a structured content and social strategy, and a full performance marketing engine spanning Meta Ads, Google Ads and analytics.

2,000+ New IG Followers

110K+ Views on Top Reel

435 Qualified Leads

Harji Homes Case Study Portfolio Building a Real Estate Brand from Scratch Through Digital Marketing, Branding & Performance Marketing Prepared by: Amrita Singh

1. Executive Summary This case study showcases the end-to-end digital transformation of Harji Homes. The project focused on creating a premium real estate brand, building an online presence, generating qualified leads, and establishing a scalable marketing ecosystem.

2. Client Overview Industry: Real Estate Location: Ontario, Canada Target Audience: First-time home buyers, families, investors, and home sellers.

3. Challenges • Limited online presence • Inconsistent branding • No structured lead generation • Outdated website experience • No performance marketing strategy

4. Project Objectives • Build a premium brand identity • Redesign website • Create landing pages • Grow Instagram presence • Launch Meta Ads and Google Ads • Implement analytics and conversion tracking

5. Brand Identity

A premium and sophisticated color palette was developed to reflect the luxury, craftsmanship, and trust associated with Harji Custom Homes. The combination of deep navy, heritage gold, warm neutrals, and clean whites creates a timeless visual identity that appeals to homeowners looking for high quality custom homes. The palette was applied consistently across the website, social media, marketing materials, and advertisements to strengthen brand recognition and maintain a cohesive brand experience.

Link - Brand Guidelines

6. Website Development

Designed and optimized the website with improved navigation, service pages, landing pages, mobile responsiveness, and strategically placed call-to-action buttons to enhance the user experience and increase conversions.

HarjiHomes - https://harjihomes.com/

Harjicustomhomes - https://harjicustomhomes.com/

Website Optimizations

● Added premium interactive website features ● Integrated a Build Cost Calculator and Construction Timeline ● Improved trust with Google Reviews and Instagram integration ● Enhanced engagement using visualizers and interactive sections ● Optimized lead generation with sticky CTAs and AI chat support

7. Google Business Profile Optimised

Google Business Profile Optimization

● Optimized Google Business Profiles for both Harji Custom Homes and Harji Sidhu Real Estate to strengthen local search visibility.

● Enhanced business information, service categories, descriptions, contact details, and high-quality project images to improve profile completeness.

● Optimized the listings for relevant local real estate and custom home building searches, increasing visibility on Google Search and Google Maps.

● Strengthened credibility by maintaining 5.0-star ratings and showcasing ● positive customer reviews, helping build trust with prospective clients. ● Improved customer engagement by optimizing direct Call, Website, Directions, and

WhatsApp actions, making it easier for potential clients to connect and generate organic inquiries.

● Regularly updated business content and visuals to keep the profiles active and improve local search performance.

Results

● Increased visibility in Google Search and Google Maps for local real estate and custom home building searches.

● Maintained a 5.0-star Google rating across both business profiles, reinforcing trust and social proof.

● Enhanced organic lead generation by making it easier for customers to contact the business through Calls, Website Visits, WhatsApp, and Directions directly from the Google Business Profile.

8. Landing Pages

Created conversion-focused landing pages with clear messaging, optimized forms, compelling CTAs, and mobile-friendly layouts to maximize lead generation.

Landing page 1

https://harjihomes.com/wildfield-village-caledon-east-homes

Landing page 2

https://harjihomes.com/sell-your-home-for-099percent-ontario-realtor

1. Added premium interactive features to enhance user experience. 2. Integrated cost calculator and construction timeline for better customer guidance. 3. Improved trust with Google Reviews, Instagram feed, and achievement counters. 4. Enhanced engagement using visualizers, interactive maps, and material showcases. 5. Optimized lead generation with sticky CTAs and an AI chat assistant.

9. Instagram Strategy Created content pillars, feed design, reels, stories, carousel posts, engagement strategies

Instagram-

https://www.instagram.com/harjihomes/?hl=en

Increased Instagram reach from a few hundred to over 2,000+ accounts through a consistent content strategy, engaging Reels, branded creatives, and optimized posting. (2,000+ Reach)

10.Content Calendar

Content Calendar

Developed a monthly content calendar aligned with business objectives and seasonal campaigns. Planned and produced content at least one week in advance, ensuring timely approvals and consistent publishing. Managed the complete publishing workflow by scheduling posts, Reels, and Stories through Meta Business Suite, maintaining a consistent brand presence across Instagram and Facebook.

11. Graphic Design

Designed premium social media creatives, carousel posts, banners, thumbnails, and promotional graphics while maintaining a consistent luxury brand identity across all digital platforms.

https://drive.google.com/drive/folders/1nyd229_t5G_t2nACc6ZIT1BfgHEEVSes

12. Video Editing - You can view them on following pages

Produced high-quality short-form and long-form video content tailored for Instagram and YouTube, focusing on property showcases, educational content, client testimonials, and brand storytelling. By combining engaging edits, strong visual hooks, and consistent branding, the content significantly improved audience engagement and brand visibility. Within six months, the strategy helped grow the Instagram audience by 2,000+ followers and the YouTube channel by 300+ subscribers. The highest-performing Instagram Reel reached 110K+ views, while the top YouTube video achieved 5K+ views, demonstrating

the effectiveness of the content strategy and video editing approach.

YT Drive link- https://m.youtube.com/@HarjiHomes

Instagram- https://www.instagram.com/harjihomes/?hl=en

13. Meta Ads

Planned, launched, and optimized Meta lead generation campaigns with audience targeting, creative testing, Meta Pixel integration, and continuous performance optimization to improve lead quality and reduce acquisition costs.

Case study Link - Meta Ads(Real Estate)-HarjiHomes-MetaAdCaseStudy.pdf

14. Google Ads

Created and managed Google Search campaigns, performed keyword research, wrote ad copy, configured conversion tracking, and optimized campaigns to increase relevant website traffic.

Case study link - Google Ads HarjiHomes (Real estate)

15. Analytics & Tracking

Implemented Meta Pixel, Google Analytics 4, and Google Tag Manager to accurately track user behavior, website events, lead submissions, and campaign performance. Used analytics insights to optimize marketing campaigns and improve conversion rates.

16. SEO

Optimized website pages with relevant keywords, meta titles, meta descriptions, image optimization, and local SEO best practices to improve search visibility.

17. CRM & Lead Management lead capture using Zoho CRM integration, follow-up workflow, and automation.

18. Results

● Increased Instagram reach from a few hundred accounts to 2,000+ accounts reached

● Grew the Instagram community to 2,000+ followers within six months ● Increased YouTube channel to 300+ subscribers ● Achieved 110K+ views on the highest-performing Instagram Reel ● Achieved 5K+ views on the highest-performing YouTube video ● Designed and launched 2 Premium Websites with conversion-focused landing

pages. ● Successfully generated 35 Qualified Meta Leads with an average CPL of

CA$13.19. ● Achieved 36,623 Ad Views and 14,868 Unique Viewers through Meta Ads.

● Generated 400 Google Ads Lead Form Submissions with a Cost Per Lead of $5.00.

● Delivered 34.6K Google Ads Impressions, 1.28K Clicks, and a 3.70% CTR. ● Improved overall website engagement through GA4, GTM, and Meta Pixel

implementation.

19.My Role Brand Strategy Website Planning Website Design Landing Pages Graphic Design Video Editing Instagram Management Meta Ads Google Ads SEO Analytics Lead Generation

20. Tools Used Meta Ads Manager, Google Ads, GA4, GTM, Canva, CapCut, Adobe Premiere Pro, ChatGPT, Hostinger, Zoho CRM

21. Timeline Month 1: Research & Branding Month 2: Website Month 3: Social Media Month 4: Meta Ads Month 5: Google Ads Month 6: Optimization

Conclusion

The Harji Custom Homes project demonstrates my ability to build and grow a brand from the ground up through a strategic digital marketing approach. From developing a premium brand identity and designing conversion-focused websites to managing social media, creating engaging content, running Meta and Google Ads, and implementing analytics, I successfully delivered an end-to-end marketing solution. These efforts resulted in measurable growth, including 2,000+ Instagram followers, 300+ YouTube subscribers, 110K+ Reel views, 35 Meta leads, 400 Google Ads lead submissions, and a stronger online presence. This project reflects my expertise in combining creativity, performance marketing, and data-driven optimization to achieve impactful business results.

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FULL PRESENTATION

HarjiHomes — Complete Case Study Client presentation deck — strategy through results

The full 15-slide client presentation walking through the Harji Homes transformation: challenges, objectives, brand identity, website, content and paid acquisition results in a single narrative deck.

15 Slides

2 Websites Launched

435 Total Leads

D I G I L A B S S

C L I E N T C A S E S T U D Y

Harji Homes Building a Real Estate Brand from Scratch Through Digital Marketing, Branding & Performance Marketing

Real Estate • Ontario, Canada

Prepared by Amrita Singh

01 / 15

E X E C U T I V E S U M M A R Y

An end-to-end digital transformation

This case study showcases the end-to-end digital transformation of Harji

Homes. The project focused on creating a premium real estate brand, building

an online presence, generating qualified leads, and establishing a scalable

marketing ecosystem — from brand identity through website, content, and

paid acquisition.

2,000+

New Instagram followers

110K+

Views on top Reel

435

Total qualified leads

2

Premium websites launched

D I G I L A B S S 02 / 15

C L I E N T O V E R V I E W

Meet Harji Homes

INDUSTRY

Real Estate

LOCATION

Ontario, Canada

TARGET AUDIENCE

First-time home buyers, families, investors, and home sellers

D I G I L A B S S 03 / 15

T H E C H A L L E N G E

Starting from zero

1 Limited online presence 2 Inconsistent branding

3 No structured lead generation 4 Outdated website experience

5 No performance marketing strategy

D I G I L A B S S 04 / 15

P R O J E C T O B J E C T I V E S

What we set out to build

1

Build a premium brand identity

2

Redesign the website

3

Create high-converting landing pages

4

Grow the Instagram presence

5

Launch Meta Ads & Google Ads

6

Implement analytics & conversion tracking

D I G I L A B S S 05 / 15

B R A N D I D E N T I T Y

A premium visual identity

A premium and sophisticated color palette was developed to reflect the luxury,

craftsmanship, and trust associated with Harji Custom Homes. Deep navy,

heritage gold, warm neutrals, and clean whites create a timeless visual identity

that appeals to homeowners looking for high-quality custom homes.

Applied consistently across the website, social media, marketing materials, and

advertisements to strengthen brand recognition.

D I G I L A B S S 06 / 15

W E B S I T E D E V E L O P M E N T

Designed to convert

Designed and optimized the website with improved navigation, service pages, landing

pages, mobile responsiveness, and strategically placed call-to-action buttons to enhance

user experience and increase conversions.

Premium interactive website features

Build cost calculator & construction timeline

Trust-building via Google Reviews & Instagram feed

Visualizers and interactive engagement sections

Sticky CTAs and AI chat support for lead capture

harjihomes.com • harjicustomhomes.com

07 / 15

L A N D I N G P A G E S

Built to capture qualified leads

Conversion-focused landing pages with clear messaging, optimized forms, compelling CTAs, and mobile-friendly layouts to maximize

lead generation.

LANDING PAGE 1

Wildfield Village — Caledon East Homes

LANDING PAGE 2

Sell Your Home for 0.99% — Ontario Realtor

Premium interactive features for a richer experience

Cost calculator & construction timeline for buyer guidance

Trust signals: Google Reviews, Instagram feed, achievement counters

Interactive maps & material showcases to boost engagement

Sticky CTAs and an AI chat assistant to optimize conversion

D I G I L A B S S 08 / 15

I N S TA G R A M & C O N T E N T S T R AT E G Y

Consistency that builds community

Created content pillars, feed design, Reels, Stories, and carousel posts, backed by a monthly content

calendar planned at least a week in advance and published consistently through Meta Business Suite.

2,019 INSTAGRAM FOLLOWERS

371 POSTS PUBLISHED

2,000+ ACCOUNTS REACHED

Grown through a consistent content strategy, engaging Reels, branded creatives, and optimized posting.

09 / 15

V I D E O E D I T I N G

Where the growth came from

High-quality short-form and long-form video content for Instagram and YouTube — property showcases, educational content, client testimonials, and

brand storytelling. Strong visual hooks and consistent branding drove a step-change in audience engagement and brand visibility.

110K+

Views on top Instagram Reel

5K+

Views on top YouTube video

2,000+

Instagram followers gained in 6 months

300+

YouTube subscribers gained in 6 months

D I G I L A B S S 10 / 15

P E R F O R M A N C E M A R K E T I N G

Meta Ads & Google Ads

M E TA A D S

Audience targeting, creative testing, Meta Pixel integration, and continuous optimization to improve lead quality and reduce acquisition cost.

35 QUALIFIED LEADS

CA$13.19 AVERAGE CPL

36,623 AD VIEWS

14,868 UNIQUE VIEWERS

G O O G L E A D S

Search campaigns, keyword research, ad copywriting, conversion tracking, and ongoing optimization to increase relevant website traffic.

400 LEAD SUBMISSIONS

$5.00 COST PER LEAD

34.6K IMPRESSIONS

3.70% CLICK-THROUGH RATE

11 / 15

F O U N D A T I O N S

Analytics, SEO & lead management

1

Analytics & Tracking

Implemented Meta Pixel, Google Analytics 4,

and Google Tag Manager to accurately track

user behavior, website events, lead

submissions, and campaign performance.

2

SEO

Optimized website pages with relevant

keywords, meta titles, meta descriptions,

image optimization, and local SEO best

practices to improve search visibility.

3

CRM & Lead Management

Lead capture using Zoho CRM integration,

with structured follow-up workflows and

automation to keep every lead moving

through the pipeline.

D I G I L A B S S 12 / 15

T H E R E S U L T S

Measurable growth, end to end

2,000+

Instagram followers gained

300+

YouTube subscribers gained

110K+

Views on top Instagram Reel

35

Qualified Meta leads @ CA$13.19 CPL

400 Google Ads lead submissions @ $5.00 CPL

36,623

Meta Ad views · 14,868 unique viewers

34.6K

Google Ads impressions · 3.70% CTR

2

Premium websites launched

D I G I L A B S S 13 / 15

B E H I N D T H E P R O J E C T

Role, toolkit & timeline M Y R O L E

Brand Strategy Website Planning

Website Design Landing Pages Graphic Design

Video Editing Instagram Mgmt Meta Ads

Google Ads SEO Analytics Lead Gen

TO O L S U S E D

Meta Ads Manager Google Ads GA4 GTM

Canva CapCut Adobe Premiere Pro ChatGPT

Hostinger Zoho CRM

6 - M O N T H T I M E L I N E

1 MONTH 1

Research & Branding

2 MONTH 2

Website

3 MONTH 3

Social Media

4 MONTH 4

Meta Ads

5 MONTH 5

Google Ads

6 MONTH 6

Optimization

14 / 15

C O N C L U S I O N

A brand built from the ground up

From developing a premium brand identity and conversion-focused websites to managing social media,

producing engaging video content, running Meta and Google Ads, and implementing analytics — this project

delivered an end-to-end marketing solution and measurable, compounding growth for Harji Homes.

D I G I L A B S S

Premium video editing for growing brands • digilabsmedia.com