Balancing empowerment and femininity. Taking Federica's coaching business to the next level meant tackling her brand, website, and mobile version. The first challenge, giving her brand, which started with a focus on women, an empowered vibe that also speaks to the masculine audience, while keeping its feminine touch intact.

The key to Federica's unique branding: Typography and ligatures. Federica boasts one of the best professional profiles we have seen, so, the biggest challenge was organizing her years of knowledge into an easy-to-navigate experience. Piece of cake, right? To showcase Federica's empowerment, we played with photographs, typography, and iconography.

But the real magic? Typography and ligatures. They're the secret sauce that made her brand uniquely hers. But that wasn’t the end of the story.

Streamlining 13 services for targeted buyer personas. We had 13 services each for specific buyer personas. The challenge? Seamlessly tying them all together for a smooth journey. It was not a walk in the park, but we nailed it. Our design is efficient in Figma. We also developed the expected behaviors, Gif animations, videos, etc.