Moodboarding for Client Branding Project

In this video, I walk you through my full moodboarding process for a real client branding project in 2025. This is the first and most important step I take before designing any logo or building a brand identity, because design without direction is just decoration.

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If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design