SAM DEVITO

Sam Devito

2023

Arra Studio

Sam Devito is a film cameraman, editor & photographer who works with brands & organizations to tell stories about people & products. He needed to put in place a Visual Identity so his brand could be represented better in the world of film. After a long briefing and research, we decided that the best for Sam would be a minimalist approach since his target was Mid-tier to Luxury brands. A statement to his style of work, and his attention to detail. Presenting himself as a professional and bold. Trying to tell a story with less.

The symbol we designed was a distinctive sign which represents the light touching the lens. The moment where memories get fixed in the film. 

I worked closely with Sam through all the stages, to ensure that his personality is reflected in his brand. After exploring some initial ideas we decided to go with a direction that is minimal and tells the story of the film best. The concept is based on the way that camera works and how stories are fixed in the film. 

This is what Sam Devito has to say after the project was completed successfully:

"Rubin is a very talented designer, diligent, a good communicator and above all a very nice chap. Thanks for all your time and hard work and for caring about the project!"