This is an example of a social media strategy and corresponding content creation. All social media management packages will include a social media strategy deck that involves extensive research into the company's overall landscape and includes: competitor analysis, SWOT analysis, market positioning, target audiences, and much more. Content is then planned out on either a weekly, bi-weekly or monthly basis, using the brand's personalised content pillars. All content is then created based on the brand's desired look and feel and put out into the world for us to then gather data and feedback to facilitate monthly reporting.