Logo Design and Branding Package for a French sex-toy brand

Creation of an entire visual identity for a French sex toys brand : Maurice. The first aim of the design project was to portray the subject of pleasure in a fun, educational and cheeky way. Each sex toy, whether dildo or anal plug, has its own traditional old French name (Lucien, Marcel, Marius...), just to add a little bit of French fun. The second aim of this project was to raise awareness about our perception of manhood and the « perfect penis », and how it is unrealistically portrayed in the pornographic film industry : this is why at Maurice’s place, the sex toys show real penises, small, big, large, thin. The logo, Maurice’s M, illustrates a man’s crotch.