Community Event Manager

Adeleke Nafisa Damilola

Event Planner
Community Manager
Community Engagement
X Pro
X

Challenge

Growth Buddies, a platform focused on empowering individuals and businesses to achieve their growth goals, faced a common hurdle: fostering a thriving online community. They needed to spark engagement, attract new members interested in growth strategies, and retain existing members within their target audience.

Solution

We created and hosted a dynamic, weekly Twitter chat and space series titled "#GrowthBuddiesChat" and "#GrowthBuddiesSpace". This innovative initiative aimed to:
Ignite Conversation: Each week, we curated engaging topics and thought-provoking questions around growth-related themes relevant to the target audience. This fostered lively discussions and encouraged members to share their experiences and insights.
Become the Growth Guru: As the mastermind behind the concept, I donned the dual role of moderator and facilitator. I guided discussions by posing insightful questions, ensuring everyone had a voice, and injecting valuable expertise into growth strategies. This established Growth Buddies as a trusted resource for the community.
Forge a Community Bond: The consistent weekly format, held on the same day and time each week, created a sense of routine and encouraged regular participation. This fostered a sense of belonging and connection among members, who looked forward to the #GrowthChat as a platform for learning, sharing, and networking.

Results

The #GrowthBuddiesChat" and "#GrowthBuddiesSpace" with Growth Buddies proved to be a resounding success. Here's how it impacted the community:
Engagement: The Twitter event series morphed into a highly anticipated event. Consistent participation from both existing and new members led to lively discussions, propelling engagement to new heights.
Community Blossomed: The engaging format attracted new members interested in growth-related topics. This steady influx of fresh perspectives and experiences further enriched the community.
Retention Flourished: The interactive format fostered a sense of community and encouraged members to return for future chats. This consistency nurtured loyalty and retention within the Growth Buddies ecosystem.

Key Takeaways:

Regularity is Key: By scheduling events consistently, like the weekly #GrowthChat, you create anticipation and build a loyal following.
Interactivity is King: Incorporate interactive elements like discussions, polls, and Q&A sessions to keep your audience engaged and coming back for more.
Expertise Matters: A knowledgeable facilitator, like the role I played, guides conversations, provides valuable insights, and establishes your brand as a trusted resource within the community.
The #GrowthBuddiesChat" and "#GrowthBuddiesSpace" stands as a testament to the power of well-designed, interactive online events. By implementing this strategic approach, we were able to significantly improve Growth Buddies' community engagement, member acquisition, and retention. The weekly chat series became a cornerstone of their online presence, fostering a vibrant community of growth-focused individuals and businesses – all fueled by the power of Twitter.
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