Ayurveda Festival

A festival all around Ayurveda. Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago.

The Ayurveda Festival as it’s first of this kind is held in Germany, September 2022. Founded by women who are passionate about a healthy and conscious lifestyle. Their vision is to connect people and build community. The main goal is to create health awareness through Ayurveda and develop this newly discovered ancient way of life.

The challenge was to make one of the world’s oldest medical systems approachable to our western world. The festival is based on workshops and lectures. Additionally, a ayurveda-bazar, food trucks and creative activities will be held surrounded by nature. The goal was to attract especially newcomers who are interested in improving health through a natural and holistic approach to physical, mental and emotional health.

First we developed common values and a clear brand message, so we can communicate these values and share their goods with a broader community. The brand was inspired by a warm summer vibe in contrast to graphical elements to unify well-being with a modern energy. Nature and warm, soothing colors are the main characters of the brand.