Brand identity: The coffee shop is named "Brew Masters" and is committed to using high-quality, sustainably-sourced coffee beans. The logo should reflect this commitment.

Color scheme: The color scheme for Brew Masters' logo is dark brown and green, which creates a natural and earthy feel. The dark brown represents the coffee beans, while the green represents the sustainability aspect.

Font selection: A bold sans-serif font is used for the "Brew Masters" text, which gives a modern and bold look. The font is legible and easy to read.

Iconography: An icon of a coffee cup with steam rising from it is used to represent the coffee shop. This icon is simple yet effective, and immediately conveys the coffee shop's identity.

Scalability: The logo is easily scalable and can be used in various sizes and formats, including on signage, menus, and social media.

Originality: The combination of the coffee cup icon and the dark brown/green color scheme is unique and memorable, and stands out from competitors in the local area.