The Confident brand approached me for a revamp of their content across multiple platforms. Their biggest demand? SEO-focused content that conveyed a detailed summary of their objectives and goals for each piece.

To properly understand their tone, voice and vision, I engaged the client in conversations that gave me more insight into what exactly they wanted and how best to deliver this, well-tailored to their brand.

Once I understood the brand, the rest came easy. Drafting their LinkedIn bio was an intricate experience that required inputting all their core values, origins and practice into it. Upon completion of the first draft, I sent it over for a review, and after a few slight revisions, it was ready to go!

This job spanned into a second LinkedIn bio for the fashion branch of their company. This also followed the same process but went along slightly faster as the client had become more comfortable, and we had developed a great work relationship.

Following the work done on revamping their LinkedIn bio, they further engaged my services to work the same magic on their website, starting with the About Us Page.

Unlike the LinkedIn bio, this required a fusion of their two branches, into one, while making sure it was user friendly, engaging and of course, a call to action.

At the end of this process, I had created an SEO-focusd about page that was engineered to drive conversion, while displaying teh original, core values and mission of the company.

Over the course of months, I authored several articles for their blog posts, which were borne out of in-depth research, careful structuring, and effecting the client's feedback into the script. The topics spanned beauty tips, health facts, product ads, cosmetics process guidance, etc.

They speak for themselves.