Khady's | Fast Food Chain Brand Identity Design

Khady's is a Nigerian fast-food restaurant chain known for its quick meals and take-outs made from the finest Nigerian ingredients. Their menu primarily consists of burgers, french fries, sandwiches, beverages and other special delicacies. We developed a flexible identity system that represents their vibrant and fun personality. The logo is presented in a handmade retro script that evokes the brand's natural, organic and care-free ethos. Just like their food, the branding is also complemented by a vibrant colour palette and a fun set of illustrations that resonate with its customers and tap into the nostalgia of homemade meals. The new identity will be implemented across Khady's packaging, apparel architecture and digital platforms.