Earthful - Brand Identity & Packaging
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Earthful
Brand keywords: Exploring, Uplifting, Natural, Adventurous, Fun, Sustainable, Authentic, Freedom
WHAT?
Earthful offers delicious, healthy drink and meal replacements packed with plant proteins, antioxidants, mushrooms, supergreens, collagen and hydration elements.
WHY?
To make healthy living easy, enjoyable and sustainable through great taste and support for active, adventurous lifestyles.
FOR WHO?
Active individuals who love fitness, healthy living and the great outdoors.
Challenges:
Earthful needed to stand out in a busy market filled with clean and minimalist or overly cluttered designs + be easy to spot online and in stores. Discovery showed that people looking for healthy, tasty options really connect with a look that’s both authentic and lively.
↪ So, Earthful's identity aim to blend a warm, earthy feel with a dash of creativity, but also to show the brand is reliable and transparent.
Scope of work:
Creative Direction & Strategy
Visual Identity - Logo, Colors, Typography, Visual Direction
Brand Guidelines
Packaging Design
Custom Digital Illustrations
Social Media Design - post visuals, videos
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Posted Apr 9, 2025
We established a strong, memorable brand presence as a new market entrant who stands out on crowded shelves and digital platforms.
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