Limonar de Santomera - Explainer Video

I teamed up with Utopicum to animate this video for the rebranding and promotion of Limonar de Santomera.

The Limonar is the 1st Spanish cooperative in the production and marketing of lemons. Their tradition as farmers goes back several generations from which they have inherited the love for the land and a job well done. It represents the farmers who transmit their values of commitment, perseverance, adaptability, respect for the environment, and knowledge of agricultural work.

The goal was to promote their new cleaner and modern branding playfully, using shapes and motion to convey the message behind their name and core values.