Lumen Hyper WAN Rebrand Campaign Ebook

Campaign content and narrative strategy | via Accenture Song for Lumen

This ebook was the anchor asset for a Lumen Hyper WAN rebrand campaign conceived and built entirely in-house by the Accenture Song team. There was no client brief, just a performance-based agreement: Lumen would pay if the campaign hit its lead-generation targets. It did.

The campaign started with the buyer's reality: businesses struggling with latency, unexpected app shutdowns, and limited bandwidth as cloud adoption accelerated and workforces moved outside the corporate network. Traditional WAN wasn't built for any of it. The ebook led with that, grounding the Hyper WAN narrative in problems decision-makers already recognized before introducing the solution.

This Lumen Hyper WAN ebook sparked:

A 345% campaign performance improvement.

A 2,169% increase in website traffic.

See my case study on this project for more information

Contact me for a complete copy of this brand-awareness ebook.

While at the Yesler agency, we created a Lumen Hyper WAN campaign on spec. We ended up earning payment by meeting our demand-gen goals for the client. This data sheet is representative of the larger campaign.