LAGRAND

The grand new dimension of living starts here.  A vertical apartment complex in Torreón, México, that tries to give a new depth to the residential options of its citizens. That is why we developed a modern visual system. It all started with an emblem based on a cube created by a duality of L's, which then led to a visual language based on tridimensional patterns and figures.  An effective way to explore multiple forms to communicate the "urban dimension" of the complex. A techy/cool color palette gives it an edge of freshness.  Greatness is an everyday dimension in this project.