Icy mode: Logo & Visual Identity

Project Description: Icy Mode – Bespoke Children’s Clothing Brand The Icy Mode branding project was a seven-day journey of balancing playfulness and sophistication. Tasked with designing a logo for a bespoke children’s clothing brand, the challenge was to create an identity that would resonate with both parents and children. The goal was to make it approachable and joyful while reflecting the high-quality, custom nature of the brand. About Icy Mode: Icy Mode specializes in creating bespoke, sustainable clothing for children. The brand focuses on delivering custom-made designs that combine style, comfort, and individuality, ensuring every outfit feels special and tailored. With direct-to-home delivery, Icy Mode offers parents a seamless experience, blending convenience with quality. The brand’s ethos centers around joy, creativity, and environmental consciousness, making it a trusted choice for parents who value both design and sustainability. Timeline: Day: 1. Research and Discovery: Understanding the industry, brand values, and audience. Day: 2. Concept Ideation: Exploring themes and sketching initial ideas. Day: 3. Refining the Concept: Identifying the ice cream bite as the central idea. Day: 4. Drafting Designs: Creating vectorized drafts and testing versatility. Day: 5. Feedback and Iteration: Refining the design to align with the brand ethos. Day: 6. Final Touches: Polishing and preparing the design for scalability. Day: 7. Presentation and Delivery: Finalizing and presenting the logo concept. Concept Development: The logo revolves around the idea of childhood joy, represented by the ice cream bite in the "I." This playful element subtly captures the excitement and wonder of childhood while maintaining a clean, modern aesthetic. The simplicity of the design ensures versatility across all branding materials. Outcome The Icy Mode logo achieves a delicate balance between playfulness and bespoke sophistication. It reflects the joy of childhood and the craftsmanship of custom-made clothing, leaving a lasting impression on both parents and children.