A social media manager is a person who is responsible for creating, planning, and executing social media strategies for a brand or company. They are in charge of managing a company's social media presence across various platforms like Facebook, Twitter, Instagram, LinkedIn, and others.
Their responsibilities include creating social media content, developing social media campaigns, monitoring social media analytics and metrics, engaging with followers, responding to customer inquiries, managing social media advertising, and collaborating with other departments to develop cross-functional campaigns.
Social media managers also stay up-to-date with the latest social media trends and algorithms, ensuring that their social media strategies are effective and optimized for success.
To be successful in this role, social media managers must possess excellent communication and writing skills, a deep understanding of the various social media platforms and their best practices, and the ability to adapt to ever-changing social media trends and algorithm updates.