HSBC Canada Sevens 2023

In the thrilling year of 2023, I had the immense pleasure of collaborating with the phenomenal marketing team at TORQUE Strategy to bring to life a monumental project – the Canada Sevens 2023. This grand event, held at Vancouver's iconic BC Place in March, was an eight-month odyssey of creativity and dedication. From the very outset, our mission was clear: to create an unforgettable experience for a diverse audience, encompassing people of all ages and backgrounds.

Our journey began with deep dives into trend analysis, where we meticulously studied and interpreted current trends that resonated with various demographics. But our vision extended far beyond traditional marketing approaches. We unleashed a breathtaking array of out-of-home initiatives that left an indelible mark on Vancouver. Imagine the city skyline adorned with vibrant sky train wraps, encircling the urban landscape, sparking excitement and anticipation at every turn. Our campaign spanned city buses, leaped from newspaper pages, and ignited a social media frenzy that reverberated across multiple platforms.

As the project unfolded, we operated at full throttle, fueled by an electrifying team spirit and a shared commitment to the extraordinary. When the event finally arrived, BC Place was transformed into a pulsating arena of enthusiasm. The Canada Sevens 2023 wasn't just an event; it was a journey that showcased the power of creativity, collaboration, and unwavering dedication to excellence. Our hard work and passion culminated in a resounding success, leaving an indelible mark on all who were part of this exhilarating adventure and the thousands who attended.

And last but certainly not least, we left no stone unturned in our quest to bring the "ALL IN" theme to life. Countless digital assets were meticulously crafted, granting access to all social media platforms to paint the entire city with the spirit of the event. From the digital realm to reality, our dedication knew no bounds.

Explore more of design work on the @canadasevens Instagram page.