$1.4M Email Revenue in 6 Months for Fashion Brand by Odunayo Akinrinde$1.4M Email Revenue in 6 Months for Fashion Brand by Odunayo Akinrinde

$1.4M Email Revenue in 6 Months for Fashion Brand

Odunayo Akinrinde

Odunayo Akinrinde

The Challenge

A fashion ecommerce brand needed to turn their email list into a consistent revenue channel. They had subscribers but weren't maximizing the potential of their email marketing.

What I Built

I designed and executed a full email campaign strategy in Klaviyo over 6 months (December 2025 to June 2026), including promotional campaigns, seasonal launches, and targeted sends to segmented audiences.

The Results

$1,466,622.74 in attributed email revenue
56% average open rate (industry average is ~18%)
78% click-through rate
All achieved within a 6-month window
Klaviyo Dashboard Results
Klaviyo Dashboard Results

My Role

I handled the full email stack: strategy, copywriting, design, segmentation, and performance tracking. Every campaign was built to drive revenue, not just opens.
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Posted Jul 21, 2026

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Timeline

Dec 1, 2025 - Jun 30, 2026