I created a concept for Huel's Ready-to-Drink Black Edition Chocolate, imagining how a premium Black Friday campaign could feel bold, clean, and impossible to scroll past.
Every section was designed with intention from grabbing attention in the first few seconds to guiding subscribers toward the CTA without overwhelming them.
Because great email design isn't just about making something look good.
It's about creating an experience people actually want to click through.
This is a concept project, but the strategy behind it is exactly how I approach every email I design.
You have never seen this before!
I created a concept for Huel's Ready-to-Drink Black Edition Chocolate, imagining how a premium Black Friday campaign could ...