Piki Design Studio, a budding creative design agency specializing in web design, UX/UI, and branding, aimed to establish a strong online presence to differentiate itself in a competitive market. As a new player in the digital design industry, they sought to attract a mix of local and international clients by highlighting their unique creative approach and expertise in user-centric design.

Increase brand awareness through strategic social media campaigns.

Drive organic traffic to their website via SEO-optimized content.

Generate 20% more inquiries for design services within three months.

Conducted an in-depth market analysis to understand Piki’s competitors and the needs of potential clients.

Identified that 70% of potential customers sought agencies with demonstrated expertise in UX/UI design and clear case studies of past projects.

Discovered that engaging, visually-rich content on social media platforms (especially Instagram and LinkedIn) resonated strongly with Piki’s target audience.

Developed a content strategy focused on educational and value-driven posts, showcasing Piki’s design expertise and creative process.

Optimized the studio’s website for SEO with targeted keywords relevant to digital design and UX/UI services.

Created a cohesive social media campaign, emphasizing storytelling and behind-the-scenes insights into Piki’s projects, to foster a sense of connection with the brand.

Content Creation: Produced weekly blog posts and portfolio pieces highlighting successful projects, including design challenges and solutions.

Social Media Campaigns: Launched an Instagram campaign with a mix of static posts, engaging Reels, and IG Stories that showcased behind-the-scenes looks at the design process, client testimonials, and creative tips.

SEO Optimization: Updated website content with optimized keywords, improved meta descriptions, and internal linking structures to enhance organic visibility.

Targeted Email Campaign: Designed and executed an email marketing series targeting existing and potential clients, focusing on Piki’s unique approach to design and recent success stories.

Social Media Impact: Achieved a 40% increase in Instagram followers within two months and a 50% engagement rate on design-focused Reels.

SEO Success: Increased website traffic by 30% within three months due to targeted keyword optimization and high-value content creation.

Lead Generation: Generated 25% more client inquiries during the campaign period, exceeding the initial target by 5%.

The project demonstrated the power of storytelling, SEO-driven content, and consistent social media engagement in building a brand’s online visibility. By focusing on high-quality, authentic content that highlighted Piki’s strengths, the campaign was able to successfully differentiate the studio in a competitive market and boost lead generation.