Ran Effective Lead Generation Campaigns for Franchise Business

Objective: To expand the franchise network of a dome theater business across Tier 2 and Tier 3 cities in India by effectively managing lead generation campaigns.

Project Overview: I spearheaded lead generation campaigns for a franchise business operating in the Miniplex and Theater industry. The goal was to generate substantial leads across Tier 2 and Tier 3 cities in India, ultimately facilitating the expansion of the franchise network.

Responsibilities:

1. Lead Generation Campaign Management:
   • Strategized, executed, and optimized lead generation campaigns tailored to the unique characteristics of Tier 2 and Tier 3 cities.
   • Utilized a mix of online and offline channels including digital marketing, social media, email marketing, and targeted local advertising to reach potential franchise prospects.
   • Employed data-driven approaches to refine targeting parameters and maximize campaign effectiveness.
2. Budget Management:
   • Managed a campaign budget of USD 50,000 effectively to ensure optimal allocation of resources across various marketing channels.
   • Monitored campaign performance metrics closely to identify areas for improvement and reallocate budget accordingly for maximum ROI.
3. Prospect Engagement:
   • Developed compelling marketing collateral and messaging to engage prospects and communicate the value proposition of the franchise opportunity.
   • Conducted outreach activities and coordinated with sales teams to nurture leads through the sales funnel, ensuring a seamless transition from lead generation to conversion.

Achievements:

• Generated over 8,000 high-quality leads within a span of 1 year, exceeding lead generation targets set by the franchise business.
• Optimized campaign strategies resulting in improved lead conversion rates and enhanced franchise network growth.
• Demonstrated proficiency in effectively managing a significant campaign budget, delivering measurable results while adhering to financial constraints.

Conclusion: Through strategic lead generation campaign management and meticulous budget oversight, I successfully contributed to the expansion of the franchise network for a dome theater business in Tier 2 and Tier 3 cities across India. My efforts not only generated substantial leads but also laid the foundation for sustainable growth and market penetration in previously untapped regions.