Furniture Maxi sells a huge range, so the challenge was helping shoppers find one sofa among hundreds. After our redesign, conversion climbed to 3.5%. As Shopify developer and Shopify website designer I gave the branded Shopify store a clean Shopify website design with deep filtering, flash-sale urgency, and a deals Shopify landing page. A Shopify store audit set the plan; as Shopify web developer and Shopify website developer I held Shopify website speed and Shopify store speed across the catalog and tuned SEO Shopify. As Shopify Plus developer I scaled checkout; a Shopify developer owned it.