Problems
The existing website had a poor user experience, cluttered layout, and unclear messaging. It lacked modern aesthetics, reducing trust and engagement. Visitors struggled to understand key product benefits, affecting conversions.
Goals: The redesign aimed to improve usability, accessibility, and overall user experience. A modern, conversion-focused interface was needed to enhance credibility. The goal was to communicate PayItMonthly’s value clearly to both customers and retailers.
Solutions: A UX analysis identified pain points, leading to a cleaner, user-friendly design. Key benefits were highlighted with improved content hierarchy and interactive animations. The prototype was developed in Framer, ensuring a responsive and engaging experience.
Link to the live design:
https://serene-apartment-051068.framer.app/paymonthly
Link to Documentation: