This brand book outlines the visual identity guidelines for Jumpstation a one-stop-shop for tech development and marketing. It covers the core brand elements including the logomark and primary logo, the brand's two-colour palette (Ruby Red and Dark Slate Blue with their CMYK/RGB/hex values), colour usage principles, and typography (primary typeface Halogen paired with secondary typeface Axiforma). Designed to ensure consistent, cohesive brand presentation across all touchpoints as Jumpstation helps clients take ideas from development through to go-to-market.