B2B SaaS Platform Design : Boosting monthly user activities
Yuri Yang
🔍 Project Overview
A platform for posting ads on social media and managing them easily.
It also helps clients and influencers work together smoothly. Influencers can join campaigns, meet client goals, and get rewards for completing tasks. However, users are frustrated by the long time required to explore the suitable campaigns they want.
🎯 Goal
Create an app that easily finds campaigns and is stress-free, where users can enjoy applying for campaigns and earn rewards without worry.
✅ Achievements
Significantly increased platform engagement, boosting new sign-ups by 490% and 34% monthly user engagement with strategic UX/UI improvements.
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Posted Jan 29, 2025
As head of design for a B2B SaaS influencer-marketing platform, I boosted monthly user activity by 34% by optimizing onboarding and simplifying user flows.
