Sec plus Identity

Secplus is a consulting firm in Nairobi, Kenya that specializes in providing corporate secretarial services and governance advisory. They offer unparalleled expertise and support towards timely statutory compliance and adoption of best practices. Sec plus consulting contacted me as they were interested in developing a unique eye-catching identity that would ideally portray their brand as an expert in their field. The branding process started with visual positioning based on information received from the sec plus team during our multiple discussions and through our brand discovery questionnaire. 

In order to develop a meaningful brand identity, it is crucial to identify the market where the brand will be operating and the audience the brand intends to engage. This is where the brand attributes from the questionnaire came in handy as they helped develop a style scape that represented the brand as the client had pictured.