Jumeirah Website & Loyalty

Jumeirah Hotels and Resorts is a well-established luxury hotel company, which has had a distinct impact on the global hospitality market for the past two decades. Jumeirah has transformed the way that luxury is defined as exemplified by its flagship hotel, Burj Al Arab Jumeirah.

The project consisted of a huge website re-design which required expert responsive web and visual UI knowledge, design systems, onboarding, usability and a lot of UX consideration across both mobile and desktop user flows.



We developed a series of booking flows and user journeys through the site which would boost the number of bookings taken and to make it easy for a customer to navigate through different areas of the site.

With each hotel and spa resort we needed the customer to be able to book and view different areas of the facilties seamlessly. We accomplished this by using a well considered design system to implement across the site.

















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