Life Time set out to elevate its On Demand workout feature, providing members with a seamless, engaging fitness experience accessible anytime, anywhere. The goal was to remain competitive with platforms like Peloton and Apple Fitness+ while driving growth in yearly viewer engagement from 355,000 to 1,000,000. The initiative focused on delivering a user-centric experience that simplifies content discovery, boosts member engagement, and deepens connections within Life Time’s fitness ecosystem.

Reviewed the mobile app, website, and communication channels to identify gaps in the On Demand experience. Integrated 70 new pickleball videos, highlighting challenges in navigating the growing library. Key Insight:
A growing content library made it difficult for users to find relevant workout videos.

To align On Demand with user needs, I collaborated with a UX researcher to conduct user interviews and a competitive analysis against Peloton and Apple Fitness+. Key Insight:
Users wanted better filtering and sorting, a feature competitors excelled at, revealing a clear opportunity to improve navigation and user satisfaction.

Pain Point: Users struggled with navigation.
Solution: Add filtering and sorting for better accessibility. Pain Point: Static categories didn’t align with user goals.
Solution: Create a scalable system with personalized discovery via search and bookmarking. Roadmap: Basic: Redesign On Demand with existing components. Functional: Add filtering and sorting. Enhanced: Introduce search and bookmarking for premium UX.

Redesign category On Demand page to follow similar pattern as LT Talks. Add additional filtered pages for easier navigation.

Audit all categories and begin driving users to specific On Demand pages. Incorporate filtering and sorting on each of these pages.

Full On Demand category page with filters, sorting, bookmarking, and search.


Successfully launched the product in December 2024. The business implemented select elements from the basic version, balancing user needs with business goals. Achieved a 20% increase in click rate, reflecting improved user engagement and navigation. Lessons Learned: Effectively advocated for user-centered features using research-backed insights. Laid a scalable foundation for future iterations despite a narrowed project scope.

Immediate Impact: The improved visual structure and navigation led to a 20% boost in user engagement, validating design decisions.

Long-Term Impact: Strategic design recommendations continue to guide future product updates, focusing on scalability and evolving user needs.

Reflection: This project reinforced the importance of balancing stakeholder goals with user advocacy. It deepened my commitment to designing accessible, intuitive, and impactful experiences that drive measurable results.