HELIOS | solar panels

A company that installs solar panels. Their main office is located in Ukraine, but they plan to expand throughout Europe. Their main goal is to help people save on electricity.

They needed a modern logo that would suit their high bill, customers did not contain stereotypical elements and differed from competitors.

First of all, I analyzed competitors both in the Ukrainian market and in Europe. This helped to define more precisely the logo that we needed. After that, work was carried out on the mood board, values map, associations, and prototypes.