I was tasked with creating a high-impact social media marketing ad video for 3 Crowns Milk. The project spanned several meticulously planned and executed stages to deliver a compelling final product that aligns with 3 Crowns Milk’s brand identity and marketing goals.

Planning Stage

🔵 1. Client Consultation and Concept Development:

Conducted an in-depth consultation with the client to understand their brand, target audience, and specific objectives for the ad. Reviewed several YouTube video links provided by the client as style guides for the expected video aesthetic.

🔵 2. Storyboard and Script Creation:

Developed a detailed storyboard outlining the visual narrative and key scenes. Collaborated closely with the client to craft a compelling script that effectively communicates the unique benefits of 3 Crowns Milk, ensuring coordination between visual and verbal elements.

🔵 3. Asset Collection and Organization:

I gathered and organized all necessary assets, including high-resolution images, product videos, logos, and brand guidelines. Ensuring these elements aligned with Hibar’s brand identity was crucial to maintaining a consistent and professional look throughout the video.

🔵 4. Asset Collection and Organization:

Gathered and organized all necessary assets, including high-resolution images, product videos, logos, and brand guidelines. Ensured these elements aligned with 3 Crowns Milk’s brand identity to maintain a consistent and professional look throughout the video.

VIDEO EDITING STAGE (POST-PRODUCTION)

🔵 4. RRough Cut Editing:

Using non-linear editing techniques, created a rough cut of the video, aligning the footage with the storyboard and script for a seamless narrative flow. Incorporated preliminary transitions and effects to set the tone of the final video.

🔵 Client Review and Feedback Integration:

The rough cut was presented to the client for feedback. This collaborative stage involved multiple rounds of revisions, ensuring that the client’s vision and expectations were fully met. Constructive feedback was meticulously integrated, refining both the visual and narrative elements of the video.

🔵 Client Review and Feedback Integration:

Presented the rough cut to the client for feedback. This collaborative stage involved multiple rounds of revisions, meticulously integrating constructive feedback to refine both the visual and narrative elements of the video.

🔵Quality Assurance and Delivery:

The final video was rigorously reviewed to ensure it met all technical specifications and quality standards for social media platforms, particularly YouTube. This included ensuring the video was optimized for different devices and screen resolutions. The final product was then delivered to the client in the required formats, ready for distribution.

🔵 Sound Design and Mixing:

Edited and mixed audio elements, including dialogue, sound effects, and background music, to achieve a balanced and immersive audio experience. Enhanced voice-over quality for optimal clarity and impact.

🔵 Final Cut and Client Review: Finalized the video, incorporating client feedback to refine the cut. Ensured the video met all technical specifications and quality standards for YouTube Shorts and TikTok.

🔵Quality Assurance and Delivery:

Rigorously reviewed the final video to ensure it met all technical specifications and quality standards for social media platforms, particularly YouTube Shorts and TikTok. Optimized the video for different devices and screen resolutions, then exported the final video in the required format and resolution. Delivered the completed project to the client.

🎬 Final Delivery