The Oceara Yacht Design Identity was designed to embody the luxury, elegance, and adventurous spirit synonymous with premium yacht experiences. This project aimed to capture the essence of maritime grandeur while blending it seamlessly with a modern, sophisticated aesthetic.
I developed the visual identity for Oceara, a premium yacht brand designed to reflect the elegance, freedom, and prestige of maritime luxury. The goal was to capture the grandeur of open-sea exploration through a sophisticated and contemporary visual system.
Concept and Direction
Inspired by the vastness of the ocean and the exclusivity of yachting, the identity features a rich, oceanic color palette and fluid graphic elements. The design emphasizes movement, balance, and refinement, mirroring the sleek architecture and graceful motion of yachts.
Key Design Elements
• Typography – A custom typeface combining timeless sophistication with modern clarity
• Visual System – Subtle maritime motifs and wave-inspired graphics to reinforce the brand’s nautical theme
• Application – Designed for both digital and print use, maintaining consistency across platforms like event invites, promotional materials, and social media content
This identity captures the spirit of Oceara, where design meets adventure, and invites its audience to discover a new level of refined exploration.