Femme Actuelle — Framer Components & Live A/B Testing

Femme Actuelle — Framer Components & Live A/B Testing

Femme Actuelle wanted to test new reading experiences on its live website and understand which changes helped readers continue through content.

The work combined UX/UI design with Framer pages and code components: quizzes, mini-games, navigation, reading progress and article modules. Variants were integrated into the live site and compared through 50/50 tests.

PostHog events and Clarity recordings supported decisions about which modules to refine, retain or remove. The focus was measured experimentation rather than a full-site redesign.

Scope: UX/UI, Framer development, custom components and experimentation.

Full case study: https://noctua.software/work/femme-actuelle

Umut Sevinc · Noctua Software