I had the privilege of creating a Digital Signage Advertisement for Southwest Construction, construction company based in California. This project not only included a visually engaging digital signage advertisement but also encompassed versatile adaptations for various marketing materials. With the client's approval and permission to feature this project in my portfolio.

The design places emphasis on key numbers and visuals, ensuring that the most crucial information is instantly visible to passerby. In this dynamic format, less is truly more, making every second count in delivering the company's essential message.

I took the initiative to expand my portfolio by creating additional versions of the advertisement for different mediums.

As a personal addition to showcase the campaign's adaptability, I made a letter size flyer version of the campaign. While the digital signage prioritizes brevity due to its brief viewer attention span, the letter size flyer provides a comprehensive platform to convey additional information and details about the construction company, including an "About Us" section. This adaptation allows for a more in-depth exploration of the company's offerings, history, and values, making it a valuable tool for engagement and providing a holistic view of the company's identity.

As part of my commitment to showcasing the adaptability and scalability of the advertising campaign, I've created a compelling billboard version. Although not originally part of the client's requested deliverables, this adaptation demonstrates how the design can transcend its digital origins and seize the attention of a larger, outdoor audience. The billboard version maintains the campaign's core message while leveraging the expansive space to captivate viewers and communicate the company's brand in a bold and impactful manner.