Level Fifty - Brand Identity Design

Pi Mitchell

Brand Designer
Graphic Designer
Creative Director
Adobe Illustrator
Adobe Photoshop

Unlock the Secret of Mezcal Cocktails at Level Fifty

Step into Level Fifty, where Mexican tradition and modern design blend seamlessly to create a one-of-a-kind experience. Our rooftop bar is more than just a place to enjoy delicious mezcal cocktails - it's a vibrant society club where guests can meet and exchange their passion for mixology. every detail at Level Fifty has been thoughtfully designed to create a truly unforgettable experience.

Process & Goal

The concept for this brand is 'more than just a rooftop bar'. To visually convey the idea of a social club where guests can share their love for mezcal cocktails, the design team will focus on creating a vintage aesthetic with a touch of elegance. To begin the design process, the team will conduct a thorough research of vintage illustrations and typography styles, as well as elite club aesthetics. This will help them develop a clear idea of the visual direction that best aligns with the brand concept.

Deliverable

Brand Strategy ✸ Brand Identity Design ✸ Collateral Design ✸ Website Design
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