The concept for this brand is 'more than just a rooftop bar'. To visually convey the idea of a social club where guests can share their love for mezcal cocktails, the design team will focus on creating a vintage aesthetic with a touch of elegance.
To begin the design process, the team will conduct a thorough research of vintage illustrations and typography styles, as well as elite club aesthetics. This will help them develop a clear idea of the visual direction that best aligns with the brand concept.