Visual storytelling to bring a new brand identity to life

I had the pleasure of collaborating with the team at Move Branding on a series of custom illustrations for Grupo Ausolan. The illustrations were developed to accompany and enrich the new visual identity created for the brand.

Through a set of scenes and symbolic visual elements, we aimed to represent the group’s various areas of activity—creating a cohesive, versatile graphic universe adaptable to both print and digital formats. The illustrations balance warmth and clarity, aligning with the brand’s human and service-driven values.

The final illustrations enhanced the overall identity system, adding depth and narrative power to the brand. They are now part of a flexible visual toolkit that brings personality and consistency across multiple communication channels.