Project

The LA Zoo, short for the Los Angeles Zoo, is a popular zoological park and botanical garden in Los Angeles, California, where visitors can see a wide variety of animals from around the world and enjoy educational and conservation-focused programs. It serves as a hub for wildlife conservation efforts and is a beloved attraction in the city. The LA Zoo needs to improve its in-person experience, visuals, and social media presence to boost brand awareness and become a top attraction. We redesigned the website and mobile site with a cohesive design system and conducted user testing to create a memorable brand identity that sets the zoo apart. The result is a website that meets user needs and elevates the zoo's brand identity.