About Project

As a lead UI UX designer for Andlang, I was responsible for the entire web and mobile UX/UI design for Addling website.

Andlang is a full-stack agency providing Design, Development, and Marketing solutions to a range of industries. And I had the pleasure to design their website.

There are certain considerations when designing for an agency:

1. the website should be marketable,

2. and simple to understand,

3. yet should follow modern design trends since it is the main selling point of the agency.

How would clients trust your skills if your own shop is a mess?

Started the design process with:

1. Market, Competition, and Audience Research and Analysis,

2. Then Empathy Maps, Information Architecture, Wireframes, and User Journeys,

3. Moved to UI Design and MVP Prototypes,

4. Finalized UI design and Moved to Development.

Focusing on creating a bold design style to clearly show that the company is willing to go the extra mile. While always keeping the value provided by the agency simplified, which helps in clearly communicating the goals, expectations, and the next steps.

After website implementation, Andlang experienced significant growth in Digital Marketing and PR niche, allowing them to gain a competitive edge in the marketing landscape.