Radio Moritz
Olena Khadzhi
Brand Designer
Graphic Designer
Animator
Adobe Illustrator
Adobe Photoshop
Audacity
Moritz Barcelona
Moritz beer is the first beer that was created in Barcelona in 1864 by Mr. Louis Moritz. Since then in became iconic Catalonian beer.
What we need?
The pandemic period created new values, such as sustainability, mental health care, family/ friends oriented society. Moritz needs a project to approach the audience and generate community.
Target audience from brand:
Barcelonians
Mental stable, married, millennials with small children, oriented on sustainable lifestyle
26-35 years
Who are Barcelonians?
Permanent Immigrants and Temporary Local
Locals and immigrants create Barcelona. There are no extra "elements' in Barcelona.
HOW TRADITIONAL CATALAN BEER CAN HELP?
BEER THAT HAS BECOME A SYMBOL OF NATIONAL IDENTITY WAS CREATED BY IMMIGRANT
Manifesto
