Bullwins

This project was to redesign the brand of this company of more than 40 years of trajectory in the Colombian industry. The idea was to simplify the brand to make it more luxurious and trendy for the new market.

The thing that make it a real challenge was this new redesign has to contain the essence of the founder as designing a brand that would past 10 years more to be redone if requires. So the design needed to transcend according to time.