Long Form SaaS Blog Writing

Keen.io wanted to leverage content syndication as part of their marketing strategy. They asked for long-form content to be posted to Goodfirm, a website that helps millions of B2B tech companies find and promote software products and services, and needed a blog post on data visualization best practices.

I researched common types of data visualizations, interviewed data scientists and analysts at Keen.io, as well as industry experts, to understand best practices and dive deeper into complex visualizations.

From there, I was able to utilize the Keen platform to test data visualizations against each of the best practices for a deeper level of insight into the target audience.

I created graphics to further tell the story using Canva.

The final article was a 2,000+ word informative piece featured as a guest blog on the Goodfrim website.