Branding for 1en Perfume

Joining forces with the novel fragrance brand 1en, we embarked on the journey of forging a unique identity for their signature male perfume. Known for its robust and captivating notes appealing to discerning men, we were tasked with creating a brand image that encapsulated these qualities.

Understanding the brand's aspiration for sophistication and power, we crafted a branding strategy that resonated with these values impeccably. The sleek black design palette, punctuated with occasional glossy elements, was chosen to mirror the perfume's assertive, masculine notes. The logo we designed is minimalistic yet commanding, serving as a powerful visual representation of the 1en perfume.

Every element of the 1en branding was handled with precision, reflecting the brand's distinctive character. From the creation of the logo to the packaging design, we harmonized the matte textures with glossy highlights to bring out the brand's unique fusion of understated elegance and strength. By doing so, we successfully established a compelling brand image that mirrored 1en's luxury and distinction, effectively securing its place in the highly competitive fragrance market.