User Research on the late-night gathering of children
Goddowell Okwegada
[ ] Define who to recruit and how to recruit them
[ ] Determine our research method
[ ] Identifying required resources and equipment
[ ] Timelines
[ ] Milestones
Project Background
[ ] Define your Objectives and research questions
We are creating an alternative solution to the late-night gathering of children in Nigeria.
We are creating a new application to help solve and/ or manage the problem of the late-night gatherings of children. We need to find out if our proposed solution can help solve the problem.
Research Objective
To determine if both children and parents, both young and old, are appropriate users for our software.
Identify the primary source of the problem (The late-night gathering of children)
To figure out how our software can effectively address the issue of youngsters gathering late at night in Nigeria.
To see if people would be willing to pay to subscribe to the alternative service for the problem at hand.
Research questions
Questions related to children
Do you have a smartphone (Android/IOS)
How good are you at using your phone?
What type of applications do you make use of on a daily base.
What makes you want to be outside so late at night?
Do you enjoy spending time with your parents?
Questions related to Parents.
Is your environment safe enough to walk with your property at night?
Is your neighborhood secure enough for you to leave your valuables (Generator) out late at night?
When do you leave work?
Does the time you leave work have an impact on your connection with your children?
Is it safe to raise a child in your environment?
How good are you at using your phone?
What type of applications do you make use of on a daily base.
When you're busy, do you prefer to know where your children are?
Key Performance Indicators
The percentage of the actual users that wants the service
User Interviews
The percentage of users that may be using smartphones and other applications independently.
Research Methods
Interview method, qualitative approach.
Budgeting
Transportation - N30,000
Printed paper - N10,000
Feeding - N50,000
Required Resource
Voice Recorder
Jotter and pen
Microsoft Teams
MAXQDA for Analysis
ATLAS
Timeline and Milestones
Timeline: Six weeks
Milestone: Having 70 interviews, for both the Parents and children and 50 interested participants in our product.
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Posted Apr 16, 2024
User Research on late night Gathering of children
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