June 2022

Branding / Web Design / UX / Engineering Solutions

The client, an engineering solutions company, needed a complete rebranding and website overhaul. Their previous identity lacked cohesion and did not accurately reflect the innovative and technical nature of their services. Additionally, their website failed to effectively showcase their wide range of engineering services, leading to a disconnect with their target audience.

As the company evolved, creating a cohesive visual language became essential. This new identity conveyed trust and expertise, helping shift public perception. Visual storytelling was used to simplify open banking processes through tailored animations and infographics, making the information more accessible and engaging.

Collaboration with the marketing, product, and business development teams was key to ensuring that all visual content aligned with business goals and effectively communicated their message.